Luxury fashion branding trends tactics techniques by okonkwo uche 2007 hardcover isbn kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Luxury fashion branding trends tactics techniques amazonde okonkwo u fremdsprachige bucher. Luxury fashion branding trends tactics techniques okonkwo u isbn 9781349356577 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry it will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products. Be the fi rst to focus specifi cally upon luxury fashion branding author uche okonkwo provides a well informed overview of the fashion industry and the place occupied within it by the concepts and practices of branding as befi ts its subject matter the book is physically attractive printed on glossy paper and with full colour photos appearing throughout in chapter one okonkwo proposes