This upper level undergraduate text provides an introduction to industrial organization theory along with applications and nontechnical analyses of the legal system and antitrust laws using the modern approach but without emphasizing the mathematical generality inherent in many of the arguments it bridges the gap between existing nontheoretical texts written for undergraduates and highly . In addition to this book professor norman has written and edited either alone or in collaboration with others 17 other books professor norman has taught courses in industrial organization and microeconomic theory at both the graduate and undergraduate levels he has also taught introductory economics corporate strategy international . Tirole wrote a book the theory of industrial organization io is a very interesting subject sometimes you feel like you are setting up a game and then play the game yourself io is very practical as well with io we can explain many things in our daily life shuai nankai io theory and application july 7 2014 3 39 introduction introduction why do we study industrial organization . This upper level undergraduate text provides an introduction to industrial organization theory along with applications and nontechnical analyses of the legal system and antitrust laws. Pepalls industrial organization contemporary theory and empirical applications 5th edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next it serves as a complete but concise introduction to modern industrial economics the text uniquely uses the tools of game theory information economics