Graphic design the new basics explains the key concepts of visual language that inform any work of design a foundational graphic design book for students lupton and phillips explore the formal elements of design through visual demonstrations and concise commentary from logos to letterhead to complex website design this is a graphic design book for everyone no matter your design project or focus. This article talks about graphic design the new basics by ellen lupton and jennifer colephillips it was fascinating to read the initial sentences of the article which state all colors are friendsof their neighbors and lovers of their opposites the reading is a classic introduction to the fundamentals of the color theory it walks the readerthrough. In graphic design the new basics bestselling author ellen lupton thinking with type type on screen and design educator jennifer cole phillips explain the key concepts of visual language that inform any work of design from logo or letterhead to a complex website through visual demonstrations and concise commentary students and professionals explore the formal elements of twodimensional design such as point line plane scale hierarchy layers and transparency this revised edition . This weeks reading graphic design the new basics by ellen lupton and jennifer cole phillips is all over about colors in graphic design as we all know there are only 7 colors but digging deeper its not just about 7 colors there are millions of combinations and pellets designers mainly have to choose from according to the authors part of colors in designs changed a lot from